For the first time since 1950 the working age population is beginning to decline. Also, we are facing a dramatic increase in the population aged 65 and over.
According to the EU 30% to 40% of healthcare expenditure is already spent on people aged 65 and older. This causes changes in spending money. People are willing to pay more for the services like health care.
What impact does these changes have on marketers? Is this an opportunity for the innovations in healthcare marketing?