13:00 - 14:00 h | Conference Opening & Welcome Notes

Member of the European Parliament Ruža Tomašić

High-officials of the European Commission, OECD, UNWTO and WHO (TBC)

14:00 - 17:00 h | 3rd European Health Tourism Industry – EHTI Summit: “European Health Tourism Destinations for 2030”

Roundtable: Is Europe in the healthcare business?
Topics: Terminology, Accreditations and Certifications, Institutional Partnerships, Cross-Border Healthcare Directive, Promotion, Funding Opportunities

Roundtable: Europe – Destination of Health
Topics: Governments’ Leadership, Integrated European Healthcare Product, Students’ and Doctors’ Exchange Programs, Workforce, Public-Private Partnerships, Performance Measurement


  • Members of the European Parliament (confirmed)
  • European Commission, DG Health & Food Safety and DG Internal Market & Industry (confirmed)
  • WTTC – World Travel & Tourism Council (TBC)
  • ETC – European Travel Commission (confirmed)
  • ITB Berlin, Commissioner ITB CSR and Head of ITB Partner Country Coordination (confirmed)
  • ILHA – International Luxury Hotel Association, President (confirmed)
  • ESPA – European Spa Association, Secretary-General (confirmed)
  • EHTTA – European Historic Thermal Towns Association, President (confirmed)
  • Termatalia – International Exhibition of Thermal Tourism, Health and Wellness, Executive Director (confirmed)
  • EHMA – European Health Management Association, Executive Director (confirmed)
  • Cigna – global health insurance service company, SEO & Global Head B2G (confirmed)
  • Representatives of Austria, Croatia, Malta and Poland – governments, national chambers or associations (confirmed)

And to be confirmed representatives of other prominent national, European and international health tourism business associations, governments and industry providers


17:00 - 18:00 h | Networking Reception

Hosted by MEP Ruža Tomašić

09:00 - 10:00 h | Power Breakfast with Buyers

10:00 - 14:00 h | B2B Meetings

Meet Prospective Business Buyers – prearranged meetings with +30 buyers BOOK

14:00 - 15:00 h | 4th EBI – European Buyers Initiative

Gathering worldwide top industry buyers, including specialized tour-operators, travel agents, facilitators, health insurance companies and industry intermediaries

15:00 h | Conference Closing

* The organizer reserves the right to change the agenda.