Executive Director, ETC – European Travel Commission

Multilingual executive. Educated in Spain, USA and Austria Mr. Santander holds a PhD and a MBA degree. He has broad experience in tourism marketing, advocacy and public affairs gained in diverse private companies and public institutions from the tourism and hospitality sector. He is also guest lecturer on tourism marketing at international business seminars in a number of US and European Universities. He’s a frequent speaker in Tourism, Hospitality Industry and Destination Marketing forums and a passionate panellist.